How to Show Reviews on Bing Shopping Ads
Boosting brand trust is a powerful pay-per-click advertising tool that turbocharges your Google Ads campaigns. A five-star seller rating tells your prospects you've got street cred from previous buyers. That kind of positive credibility cranks upward your click-throughs (CTR)—past as much as 10%—as well every bit your leads, and your potential sales (conversion rates).
Truth is, almost users who visit a vendor for the get-go time are hesitant to purchase without reassurances (like credit card security and positive reviews). And so go the extra mile and put skittish would-exist buyers at ease early on.
Show them that other users take interacted with you and lived to tell the tale.
More than that—bear witness them that their experience buying from you was so great that they were willing to say so.
In the next five minutes you'll learn
- why y'all should activate seller ratings
- how to do information technology
- how to make sure those ratings stay five stars.
- how to temporarily turn off seller ratings if a kink in the universe caused your seller rating to tank.
Bound to:
- What are PPC Google Ads seller ratings?
- Three reasons why seller ratings are crucial to your sales
- Get your seller ratings upwards and running
- How to turn seller ratings off
- Ii reasons seller ratings might non show up
- Three ways to get positive PPC seller ratings from customers
- Final thoughts on PPC seller ratings
What are PPC Google Ads seller ratings?
A seller rating is a gold star review between i and v stars that displays on your Google search text advertizing along with the number of reviews (in parentheses) and sometimes a qualifier (like "average delivery time ane-3 days").
A seller rating looks like this:
Seller ratings also appear on Google Shopping ads and free listings (fifty-fifty if you don't have a Google Merchant Center account).
Seller ratings are an unmodified automated extension that pulls in data from a few sources:
- Google reviews (postal service-buy comments)
- Aggregated metrics from Google shopping research
- Google searchers (in SERP)
- Third-party sources similar Trustpilot, Bizrate, Sitejabber, Yotpo, and twenty-five other contained review sites
This is the valuable part of seller ratings: they are unalterable.
If you (or your favorite PPC team) sets up seller ratings they tin can't be changed—the reviews are hosted past Google or a tertiary-political party provider to ensure they're valid. That's a great affair; it ways your customers tin can trust them.
Google calibrates the ratings from these disparate sources and filters out the bogus reviews (the reviews Google considers untrustworthy) adding the stars to your paid ads, most often in Google search results.
Users who enter a search that triggers your advertisement volition see these clickable reviews (out of 5).
Ads with seller ratings appear in many places, including just below the search bar and in local search results.
Like testimonials, "trusted past" logos, and other forms of social proof, these ratings leverage other people's opinions to evidence that you are a credible and authentic online vendor.
But seller ratings take unique advantages that make them an especially constructive function of your PPC campaigns.
3 reasons why seller ratings are crucial to your sales
Quick note: seller ratings are different from product ratings .
Seller ratings connect you to the larger PPC marketplace, providing users reassurance (in the absenteeism of a face-to-face connexion), that yous are who you say you are and that you'll deliver what you offer.
Seller ratings prove that real people interacted with your make successfully. If you're on the fence almost using them, cheque out these three crawly reasons (and go off the fence):
one) Seller ratings show pre-click trust
There are many forms of social proof. In addition to testimonials, marketers employ example studies, trust icons, and celebrity endorsements to get y'all to purchase in.
But there's a giant problem with those tactics: someone has to go to your landing page get-go to run into them. If they don't click through, they don't see the fancy badges or icons or endorsements.
Digital marketers value seller ratings because of primacy.
With Google seller reviews, star ratings show automatically beneath your ads. The user who searched for your keyword sees that you lot're a apparent seller before they even click .
Your landing page social proof and so reinforces that beginning impression. Simply let's give credit where credit is due: that first impression actually counts.
2) Recommended by Google
According to Google Ads (previously called Google Adwords), seller ratings on your text ads boost your ads' click-through rate by up to x%.
Added bonus: Google ads extensions increase the amount of space your ad takes up on SERP (search engine results pages). The increased visibility draws more than clicks and improves your Quality Score, which in plough brings down your price per conquering. Smash.
3) Seller ratings are complimentary
Yep. Mhmm. Basic customer surveys and advertizing extensions are free to set up and testify every bit part of your paid ads FOR Complimentary.
Only at that place are a few conditions.
You lot must comply with a couple of requirements AND use a review service that Google can verify.
Conditions:
- More than than 100 unique reviews within the final 12 months from the same country to trigger extension to bear witness reviews for that country.
- Either Google or its partners have successfully completed a research evaluation of your website.
- Google has evaluated your site via Google Consumer Surveys
- Yous accept an average review of 3.five stars or college for Text Ads (in that location is no minimum for Shopping Ads).
- The domain in your Display URL matches the domain for which Google gathers ratings.
Get your seller ratings up and running
You lot might already have a Google seller rating. Let'south become you gear up then you lot can discover out.
But what about Bing? If you're looking at Google seller ratings, don't forget well-nigh Bing seller ratings. Microsoft Ads (Bing Ads) has its own ad review extensions that provide the aforementioned benefits and are prepare the same way as Google seller ratings. Bing let's y'all import your existing review extensions from Google to make it easy.
How to see existing Google Ads seller ratings
Google Ads has a simple three-step process to find out if your brand or business organization already has a seller rating.
i) Re-create the link beneath.
https://www.google.com/shopping/ratings/account/lookup?q=example.com
2) Paste the link into a new browser tab.
three) Supercede "example.com" with your homepage URL (for instance, "nike.com") and press enter.
If your site already meets the minimum qualifications for seller ratings, you should encounter a written report that looks something similar this:
If your site isn't hooked upwardly with seller ratings, y'all'll encounter this:
Google will also provide seller information where applicative and, if available, a dropdown carte to view your ratings in dissimilar countries.
How to set up Google seller ratings
Setting upwards your Google seller ratings is a 3-part process:
- Create a Google Merchant Center Account
- Opt-in to Google Client Reviews
- Add the survey to your website
ane) Create A Google Merchant Center Account
Visit merchants.google.com.
Click Create an account, and follow the prompts to sign up.
Nosotros defended a post to Google Merchant Middle if you want to learn more.
2. Opt in to Google Customer Reviews
- Log into your Merchant Center business relationship
- Make certain your Merchant Center business relationship is verified and claimed (continued to your website). Notation: If your website is hosted by a third-political party eCommerce platform, at that place may be additional options for verifying and claiming your website.
- Click Growth in the navigation panel on the left
- Click Manage programs
- Go to the Customer Reviews menu
- Click Enable
Once you commit to the Google Customer Reviews programme agreement for your company, your sign-up is complete. To confirm, y'all should come across Client Reviews Setup in the Tools department of your account.
iii) Add the survey to your website
To participate in Google Client Reviews, you must integrate the survey opt-in module to your order confirmation pages. Technical details, including the HTML lawmaking you'll need to add to your website, are available from Google here.
Integrating the survey lets your customers choose whether to get out a rating. If they do, the review and relevant transaction data are automatically sent to Google. Once you've qualified for enough reviews, you tin can also add together the seller rating badge code to your site to prove off your stats.
How to turn seller ratings off
What did you do? Were at that place trolls lurking effectually your bluecoat? If you desire to stop showing seller ratings in your Google search ads, follow these steps:
1) Click Ads & Extensions in the menu of your Google Ads account
two) Nether Ads & Extensions, click Automated Extensions
3) Open the carte on the right and click Avant-garde Options
4) Click Turn Off Specific Automated Extensions
five) Select the seller rating extension
six) Enter a reason for turning off the extension, and click Turn Off
Qualifications for seller ratings
If you want your seller rating to prove on your Google Ads, y'all must see the minimum review threshold for a given country:
- 100 unique reviews within the last 12 months across Google Client Reviews or a third-party review partner
- A complete research evaluation of your site by Google and/or its partners
- A Google Consumer Surveys evaluation of your website
The reviews themselves must take an average composite rating of 3.five stars or above to appear as text ad extensions, though Shopping ads may show seller ratings below this boilerplate.
Finally, seller reviews on Google Ads are land-specific, and Google's algorithm might non include a seller rating extension if "the underlying feedback is unrelated to what's being advertised in a specific advertisement."
Two reasons seller ratings might not prove upward
Sometimes yous've done everything right, but seller ratings don't appear on your ads. Before you jump into advanced troubleshooting mode, there are 2 common reasons for this caput scratcher dilemma:
one) Your grades aren't good plenty or recent enough
If your rating is also low or you don't accept enough unique reviews in Google's preferred time frame, your reviews won't announced—which is probably for the all-time because having a ane.vii-star average review won't assistance you make sales.
And fifty-fifty if your reviews are good enough, that doesn't guarantee your ad will nab a spot on SERP (search engine results pages).
Ad auctions consider many factors; seller ratings and Quality Score are merely part of the formula. Your campaigns will need to be effective enough to rank highly if yous desire to take full advantage of a positive seller rating.
ii) You're looking in the wrong place
Google Ads seller ratings are country-specific and not all countries back up seller ratings. These countries practice. You need 100 verified reviews from each land to establish your seller rating there.
Also, you might exist looking for your ratings in the wrong place within your campaign settings. To show your rating extension, the campaign blazon needs to be 1 of the following:
1) Search Network with Brandish Select — subtype All features
2) Search Network only — subtype All features
Campaigns that announced exclusively on the Display Network will non announced with a seller rating extension.
Three ways to get positive PPC seller ratings from customers
Getting users to go out positive reviews takes time. But there are a few standard practices that you tin can apply to get started.
The first step is to make it easy and obvious to potential reviewers that they can review you, which is where we'll start…
1) Ask existing customers for a review
The best place to first generating positive reviews of your brand is with people who already know you and are satisfied with your products or services.
E-mail existing customers in your database to ask for reviews. Be proactive; businesses that request reviews have higher seller ratings than those who leave it to hazard.
2) Include a review request in your post-conversion process
eCommerce vendors should be familiar with this tactic, as most sellers have automated follow-up messages that asking reviews or feedback afterwards a completed purchase.
The Google seller rating system works the aforementioned way. When customers make a buy on your site, they can charge per unit their buying feel by opting in to an email survey, the results of which contribute to your seller rating.
We know, nosotros know. A "Tell us how we did" message after every purchase is abrasive. And yeah, we know that almost people don't make full out those survey requests most of the fourth dimension.
But if your client service and fulfillment teams are crushing it (and we promise they are), even minimal appointment through this channel keeps your reviews relevant and upward-to-engagement.
iii) Respond to bad reviews
If y'all're getting decent traffic and reviews are coming in steadily, guess what? Some of them volition suck.
They won't all exist cracking.
Don't stress. Even if yous get a few less-than-awesome reviews, it's non the end of the earth. In fact, inquiry shows that potential buyers lose trust if a seller doesn't have negative reviews, and so think of them as proof that you're human.
Next, do your best to reply to the negative review in a positive and proactive way.
A 18-carat effort to resolve the situation in good faith, in a public forum, goes a long way to constitute your credibility equally a vendor. In some cases, the user will go dorsum and edit their review to requite yous a better score.
Final thoughts on PPC seller ratings
Get your seller ratings up and running on Google Ads and other PPC platforms to improve the visibility of your business concern. More positive reviews means more sales, so put seller reviews at the top of your SEO/PPC checklist.
Gain trust and reap the benefits of that trust with meliorate PPC metrics like college click-through rates, Quality Score, and ad rankings.
That's a solid marketing strategy correct there.
Simply seller ratings are just one tactic at your disposal.
Use them in conjunction with other advert extensions. And don't lose focus on the larger customer journey.
A stiff and sustainable seller rating happens when customers enjoy a positive interactive experience with your make, honey what you provide, and feel the sincerity in your replies to less-than-five-star reviews.
So go the distance.
Get that click with your ads, seller ratings, and SEO work. And once they click-through to your site, wow them with killer conversion rate optimization (CRO) that shows off your product, gets your product in their cart, and gets that cart converting—the purchase.
Ka-ching.
Source: https://klientboost.com/google/google-seller-ratings/
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